Comprehensive layouts, or comps, are sketches that visualize the proposed ideas of advertising designers to show clients what an advertisement will look like before final decisions are made. These quickly generated sketches allow for art directors to accurately showcase what an advertisement will look, before the commitment of a final production. If a client decides against the idea represented by the comp, little time and money is wasted, while if the comp is approved for the next stage, it serves as a starting blueprint or checkpoint between stakeholders that helps eliminate miscommunication.
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