Our story for this TV commercial promoting back and spinal health for a chiropractic association depicts one office worker asking our hero how it's going. Our office hero responds by grasping his back in pain...
As our office hero grasps his back in pain, the camera tilts up while he turns and reveals a large halberd is stuck in his back. These storyboards suggest that while back pain can very dramatic, we can be accustomed to it and not seek help.
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