Our story for this TV commercial promoting back and spinal health for a chiropractic association depicts one office worker asking our hero how it's going. Our office hero responds by grasping his back in pain...
As our office hero grasps his back in pain, the camera tilts up while he turns and reveals a large halberd stuck in his back. This TV commercial says that while back pain can very dramatic, we can be accustomed to it and not seek help.
Shocked, the office colleague exclaims to our main character that he needs to get help. Bent over in pain, our office hero tries to put his coat and had on to leave the office.
The character with back pain agrees to see a chiropractor, as storyboards show his relief at the idea. The commercial ends with a camera dolly scene where the friend tries to put our main character's coat on, over top the halberd.
These storyboards for a 15 second TV commercial show an exhausted man trying to sleep, before the camera pulls back to show an anvil pinning him down, suggesting the crippling effect back pain can have.